How to increase your Shopify store’s revenue with data and insights with Duane Brown

Once you have your Shopify store up and running, you’ll have a ton of data to keep up with. But since not all data is created equal, how do you decide which metrics to track? That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify analytics and reporting. In this episode, you’ll learn: What Shopify reports you should build What metrics you should pay attention to Why Duane thinks add to cart CPA is the new north star on marketing spend How to analyze your recurring orders data Links: Follow Duane on Twitter:  https://twitter.com/duanebrown Take Some Risk: https://www.takesomerisk.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.