The data you need to measure B2B growth with Ole Dallerup

From your website and CRM to paid platforms and social media, there is so much data available to marketers.  But despite all this data, it’s still frickin’ hard to understand what drives revenue. That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth. Tune in to learn: What data you should collect to understand B2B growth What key metrics you should pay attention to Typical reports a B2B company should have How B2B data is different from B2C data Some limitations of Google Analytics in B2B cases Links: Follow Ole on Twitter:  https://twitter.com/oledallerup Dreamdata.io: https://dreamdata.io/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial  Follow Supermetrics on Twitter: https://twitter.com/supermetrics  Follow Anna on Twitter: https://twitter.com/superpoweranna

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.