How to Build a Strategic Plan for Stakeholder Engagement

Today’s guest is Karen Coviello, VP of Affiliate Success at Habitat for Humanity. In this episode we are covering topics like what is strategic planning; where do we start with building a strategic plan; how do we strategize with stakeholders in mind and build up their engagement and commitment to our brands. You can connect with Karen on Instagram @karen_coviello and Habitat for Humanity @habitatforhumanity.

Om Podcasten

The Marketing Brief is a podcast for business leaders, marketing experts, and entrepreneurs wearing many hats (small biz owners, we see you). Hosted by Becca Grieb, award-winning digital marketing and communications pro, episodes will be published weekly on Thursdays. Each episode will feature a conversation and case study with a business bad-ass. We’ll dive into the challenges, successes, marketing tools and tactics that helped to achieve success within their business strategy. The goal? To bring proven, real-life marketing solutions to you for immediate implementation into your day-to-day processes and strategies.