Product Marketing 101

In episode 15 we are chatting with Jeff Gadway, Cofounder and Chief Strategy Officer at Galvanize Worldwide. Jeff is a driven marketer fueled by passion and curiosity. Jeff approaches marketing as storytelling and helps businesses to connect all the pieces (product, market, strategy, customer insight) together to tell the most simple, compelling stories that ultimately drive customer action. In today’s episode we are diving into a topic that Jeff has a lot of experience in - product marketing. We are starting from the beginning - what is product marketing and how can we develop solid strategies for our businesses? You can connect with Jeff Gadway on LinkedIn or Instagram @jeffgadway.

Om Podcasten

The Marketing Brief is a podcast for business leaders, marketing experts, and entrepreneurs wearing many hats (small biz owners, we see you). Hosted by Becca Grieb, award-winning digital marketing and communications pro, episodes will be published weekly on Thursdays. Each episode will feature a conversation and case study with a business bad-ass. We’ll dive into the challenges, successes, marketing tools and tactics that helped to achieve success within their business strategy. The goal? To bring proven, real-life marketing solutions to you for immediate implementation into your day-to-day processes and strategies.