Reputation Management: Broadcast & Media

In episode 12 we are chatting with Matthew Gutsch, Public Relations, Outreach and Media Manager at Statistics Canada. Matt is a broadcast and media pro, which is why he is joining us on today’s episode to chat about what it takes to manage your brand’s reputation and why this matters more now than ever. We’re covering topics like building relationships with external stakeholders, raising a company's profile through external relations, and broadcast and media’s role in reputation management. You can connect with Matthew Gutsch on LinkedIn.

Om Podcasten

The Marketing Brief is a podcast for business leaders, marketing experts, and entrepreneurs wearing many hats (small biz owners, we see you). Hosted by Becca Grieb, award-winning digital marketing and communications pro, episodes will be published weekly on Thursdays. Each episode will feature a conversation and case study with a business bad-ass. We’ll dive into the challenges, successes, marketing tools and tactics that helped to achieve success within their business strategy. The goal? To bring proven, real-life marketing solutions to you for immediate implementation into your day-to-day processes and strategies.