Influencer marketing as performance art

Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover an attempt to measure company culture and a shocking look at the data your iPhone is broadcasting about you.

Om Podcasten

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”