Master the Art of Business Narrative

Mark Schaefer and Ketih Jennings reveal the difference between story and narrative as it relates to business strategy. In this wide-ranging discussion, they unpack the role of narrative in branding and corporate influence, Eastern versus Western storytelling style, and more. This episode has special bonus content going deeper on this subject from RISE community members.   

Om Podcasten

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”