The kids are in charge

Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

Om Podcasten

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”