S3E07: "Creating Delightful Customer Experiences", with Susan Willig, CEO & Chief Brand Strategist at TrueNorth
In this new episode of The Marketing Consultation, we are joined by Susan Willig, a marketing leader with significant experience in the healthcare sector, particularly in brand strategy and patient access. The discussion delves into the importance of early market positioning for startups and strategies for differentiating a brand in a crowded market. Susan emphasizes the necessity of establishing a strong value proposition early on. This involves understanding the target market and sett...