Customer Data and Purposeful Engagement with Zack Wenthe of Treasure Data
On episode 38 of The Marketing Hero Podcast, we're joined by Zack Wenthe, Senior Technical Product Marketing Manager and product evangelist for Treasure Data. It's a customer data platform that aims to help businesses reclaim customer-centricity by focusing on purposeful engagement. We'll dive into what that means and how CDPs deal with questions of data privacy and tightening regulations along with some personal insights into Zack's career.