016: The 4 Big Differences Between my Free and Paid Content
As a content creator, one of the most COMMON objections I get from prospective customers is, “well, you put SO much content out there for free, so why would I ever purchase one of your paid digital products or programs?”. And at first, this question would really bug and nag at me, and I would roll my eyes behind my computer screen every time I saw this type of email or comment come through. But now, a few years into the game, I understand it a lot more, and I slowly had to realize that my annoyance was not a result of THEIR ignorance, but rather my failure to really nail my marketing message and help potential customers understand the difference between my free and paid content. So, I have done some work on my marketing messaging for ALL my paid programs recently to really help guide my potential customers into choosing whether they want to continue consuming free content or whether they want to actually pull out their credit card and purchase one of my paid products or programs. And now I want to share that with you. Because if my customers are struggling with this, yours probably are as well. So let's talk about the biggest differences between free and paid content and really get some clarity around the topic inside this episode. Have questions? Follow me on Instagram here. Head over to digitalbrandenvy.com to check out our membership for when YOU are ready to take action with your digital marketing!