BetterBriefs – Marketing briefs: Marketeers and agencies are speaking different languages - Pieter-Paul von Weiler and Matt Davies, BetterBriefs; Vaughan Flood, Flood + Partners
Marketing briefs. A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish. Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the perceptions around them from both side of the briefing table. In this webinar, expect takeaways on: - What are the biggest problems with marketing briefs - What's the impact? - Potential ways to reduce the damage and waste