CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing

We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.

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Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)