Getting the most from Linkedin, John Espirian
Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness. In this session, John covers: How to generate content for Linkedin The metrics you need to be looking at to measure success How to adopt a follow first strategy, as opposed to a connect first strategy What the deal is with 'trending' on Linkedin How long you should expect to be posting on Linkedin before seeing results Why you shouldn't be looking to automate on Linkedin The golden ratio between posting and commenting on the platform How to use Hashtags Asking for recommendations Linkedin's Social Selling Index The best strategies when it comes to growing your company page How to get in difficult to reach people The need for quality! And much more!