How to prove the value of marketing - Daniel Gilbert, Founder & CEO of Brainlabs
As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a bad job in marketing ourselves and communicating our role in a company. In this webinar, we have one of the world’s most unique thinkers on marketing in our company for an hour. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end. Daniel approached his talk by structuring as so: Why we need to prove the value of marketing, heading back to the 'Mad Men' roots Daniel's test, learn, challenge, earn approach Why marketers and advertisers are less trusted than policitians Daniel's model for truly understanding what matters to organisations Why we are not the CFO's enemy A model for marketing: strategy, team, insight, testing, measurement Why it's vital to simply understand what a business wants Daniel's insight into growing an agency