The myth of the full stack marketer - Zoe Cuthbertson

Full-stack marketers - we all like to pretend to be one, right? The truth is, there isn't really such a thing. In this talk, Zoe shares how you should be building your capabilities out in a T-shape, and the makeup of her perfect marketing team.

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Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)