224 - How to Build a Thriving Community, with David Spinks

What are the key qualities of a successful community, and how can businesses effectively build and nurture them?  In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.  How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan.  And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.     00:00:04 - Expert David Discusses Community Building 00:00:27 - Building Digital Communities: A Personal Journey 00:03:16 - Defining Community in the Marketing World 00:04:38 - The Key Traits of a Successful Community 00:06:05 - The Process of Building Business Community 00:09:31 - The Power of In-Person Experiences 00:13:21 - Building and Growing a Community 00:17:54 - Qualities to Look for in a Community Manager 00:21:40 - The Power of Building Community 00:29:08 - Building Healthy Communities with Intuition 00:33:05 - Refreshing Views on Building Community   Follow David: Website: https://davidspinks.com LinkedIn: https://www.linkedin.com/in/davidspinks/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS   

Om Podcasten

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials