23 - Sangram Vajre: Account Based Marketing (ABM)

Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B). He is also the author of two books on B2B Marketing - ABM and ABM is B2B and the host of the podcast, FlipMyFunnel, which is a top 50 business podcast for marketing and sales leaders with over half a million downloads. He is also the host of the Peak Community (Private group): an exclusive marketers only group for CMO and emerging CMO to help grow 1% better each week. Contact info: Sangram Vajre sangram@peak.community

Om Podcasten

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials