232 - Ecommerce Trends for 2024 and Beyond, with Eric Dyck

Are you looking for strategies to improve your brand's storytelling and marketing efforts?  Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers.  Eric also shares his journey into marketing and his perspective as a millennial in the industry. He and Daniel unpack strategies employed by challenger brands and agencies to create long-term value and drive profitability. What are some of the best brand strategies they’ve seen in 2024?  If you're interested in learning about effective storytelling, the role of social media platforms, and the future of marketing, this episode is a must-listen. Tune in now to gain valuable insights from these industry experts.   00:00:02 - Marketing Millennials Podcast: Eric's Journey 00:04:32 - Brands Seek Alternatives in Saturated Market 00:09:49 - Efficiency in Funnels Key for 2024 00:20:20 - Aggressive Amazon Ads: Winning Strategies Revealed 00:27:56 - Kanye West's Scrappy Marketing Strategy 00:34:52 - Profit-Driven Marketing Trends on Google 00:36:25 - Constantly Storytelling: Building Your Brand   Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   Follow Eric:  LinkedIn: https://www.linkedin.com/in/ericdyck/ Website: https://www.directtoconsumer.co   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Om Podcasten

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials