The Evolution of Social Media (with Hugh Stephens, Founder of Sked Social) | 326

What do you get when you mix scheduling, stories, auto posting, and Instagram? You get Sked Social. But things haven’t always been this way… This episode’s guest, Hugh Stephens, created Sked Social as an all-in-one tool for Instagram back in 2013. Remember your feedback then? It has evolved from hipster filters and casual posts to algorithm-driven feeds and AI-generated content. Now, it’s a battle for creativity and a battle against the algorithm AND sameness. How should you stand out? When’s the best time to post? Who even dictates this?  And, what does brand voice have to do with community? Community happens with connection, and connection happens when brands have authentic interactions. Real, meaningful engagement doesn’t happen on the feed—it happens in the DMs and stories.  Plus, Hugh has his spiciest take: not everyone should be in marketing. If you’re a marketer who wants to learn more about connecting with your audience beyond Instagram’s main feed, this is the episode for you.  Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at⁠ ⁠Skedsocial.com Follow Hugh: LinkedIn: https://www.linkedin.com/in/hughstephensau/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Om Podcasten

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials