How to improve brand perception and build a memorable user experience
In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu. Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015. Fuzu is an online career and recruitment platform. It provides job seekers an access to career advice, online learning and jobs. It provides employers with a set of tools to identify best matching candidates via search and recruitment solutions and automated CV analysis. Here’s a brief breakdown of what’s covered in this episode: What role does user experience have to play within marketing? Common pain points companies face when it comes to brand building How do you build a memorable user experience? Common trends and how to implement them in the business