The 3 Levels of Product Positioning: Make More Profit and Make Competition Irrelevant
How did we build a $40 million per year business in a HIGHLY commoditized and competitive marketing? PRODUCT POSITIONING. It's the same tool that's been used for hundreds of years to build the biggest, most profitable brands on the planet. Discover the FIRST LEVEL of product positioning in today's episode which is part 1 of a 3-part series from a special presentation I gave at our private mastermind for successful ecommerce entrepreneurs called the Tycoon Tribe (https://www.amazing.com/tycoon). Enjoy! -Matt P.S. The book I mentioned in today's episode is "Positioning" by Al Ries and Jack Strout.