Branding, Royalties, and Hustle
In today's episode Judith Germain speaks to Carter Fox about the importance of branding and building a consistent identity/community for artists to succeed in the music industry today. Carter describes how he has cultivated a distinct personal brand as the "soulful traveling spaceman bass man", which was inspired by a friend's observation about his persona. He explains how developing a strong brand identity is crucial for building a dedicated fanbase in the music industry. Key Takeaways Branding and consistency are crucial for artist success, helping build community and fan engagement Modern artists need to take control of their career, understanding all aspects from production to publishing Sustainable careers in music require adaptability, continual involvement, and openness to new technologies and opportunities In this conversation, Judith and Carter discuss the challenges modern artists face in monetising their music, given the shift towards streaming and the decline of traditional revenue streams like album sales and radio play. Carter outlines strategies for independent artists to build sustainable careers, including managing publishing rights, leveraging new platforms like TikTok, and diversifying income streams. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see. Catalysing Transformation - 1 min video Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders. Judith's websites: Judith Germain (mentoring, Speaker, author) - judithgermain.com The Maverick Paradox Magazine - themaverickparadox.com The Maverick Paradox Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.