58: Bootstrapping a $3 Million Business in 12 Months and Empowering Female Entrepreneurs to Hit 7-Figures with Erin Young

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Erin Young shares her journey growing up in Australia and founding her first business, Zen Green Matcha. ____________________________________ Subscribe to The Maverick Show’s Monday Minute Newsletter where I email you 3 short items of value to start each week that you can consume in 60 seconds (all personal recommendations like the latest travel gear I'm using, my favorite destinations, discounts for special events, etc.). Follow The Maverick Show on Instagram ____________________________________ She opens up about the mistakes she made in building that company, including leaving her job too early and needing to go back to work until she landed the distribution contracts that enabled her business to fully sustain her lifestyle. She then shares her journey into the women’s fitness product space and explains how she navigated and reconciled her business aspirations with her core values in developing a brand ethos focused on female empowerment. She pulls back the curtain and takes us on a detailed behind-the-scenes look at how she launched and scaled her female fitness brand “Arena Strength” to $3 million in revenue in the first 12 months. She goes into detail on her product development, collection of social proof, advertising research, marketing iterations, and community-building strategy. She gives her #1 tip on competitor-proofing her product and shares her goal of passing the $10 million revenue mark in her second year. She then talks about her passion for supporting other female entrepreneurs in surpassing the 7-figure revenue mark. She shares her tips on navigating male-dominated business spaces, the importance of creating all-female entrepreneur spaces, and shares strategies for transcending the primary bottlenecks that prevent female founders from passing the 7-figure mark. Erin then takes us on her digital nomad journey, shares travel experiences, gives tips on how she has optimized her lifestyle design, and shares her experience finding love and partnership as a Nomad. Erin then talks about her day structure, productivity habits, stress management techniques, and why she chooses to finish work at 12:30 pm every day, even in high-growth periods of the business. FULL SHOW NOTES AND DIRECT LINKS TO EVERYTHING DISCUSSED IS AVAILABLE HERE. ____________________________________ See my Top 10 Apps For Digital Nomads See my Top 10 Books For Digital Nomads See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual) Watch my Video Training on Stylish Minimalist Packing so you can join #TeamCarryOn  See the Travel Gear I Use and Recommend See How I Produce The Maverick Show Podcast (The equipment, services & vendors I use) ____________________________________ ENJOYING THE SHOW? Please Leave a Rating and Review. It really helps the show and I read each one personally.  You Can Buy Me a Coffee. Espressos help me produce significantly better podcast episodes! :)