Season 4 - Episode 8: The Family-owned Niche Brand that values heritage – Almah 1948
Today we have to pleasure to chat with Jordi Magrans founder, perfumer and creative director of this family-owned brand that hails from Spain and started with his great-grandfather (an herbalist) back in 1948. Almah Parfums 1948 is a Barcelona-based brand founded in 1997. The main business of the brand is the production of natural essential oils and compounds with its factories in Barcelona, Spain and India. The brand's first personal fragrance collection was announced during Pitti Fragranze in 2019.Join me as I take a deep-dive in this riveting conversation to learn more about their heritage, offerings and creative processes. TOPICS OF THIS CHAT:· The heritage of the brand. · Sustainability of ingredients. · Understanding their portfolio. · The importance of the ‘’juice’’.· Colors, sensations, emotions that are evoked by scents.· The ‘’gamble’’ and ‘’blind buying’’ culture... · How to stay relevant and unique in today’s niche market.· Expanding to the States... · The extrait the parfums collection · Almah home collection (room scents, etc.) · Upcoming New releases! Discover Almah 1948 here: https://almah.com/ Say Hello to Almah on Instagram: https://www.instagram.com/almah_parfums/ Be a part of ScenXplore - The World's First International Hybrid Niche Perfume convention – Register Here: https://scentxplore.com/ Have a question? Want to be a guest? Send suggestions or ideas here:maxforti@gmail.com OR info@maxforti.com Stay tuned for more inspirational and exciting chats coming your way…