Driving business growth by zeroing in on the consumer decision journey

A big part of driving marketing-led growth is getting into, and remaining part of, consumers' initial consideration set of brands to shop. Companies can give themselves a leg up by making that a priority.

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The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.