How to unlock marketing-led growth: Data, creativity, and credibility

Marketing has been on the frontlines of the digital revolution, but the landscape has become much more complicated, requiring a focus on growth, data, and new modes of creativity.

Om Podcasten

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.