Are AI ads the future of TV? With ITV's Jason Spencer and Alan Hall

Jack Benjamin talks to ITV's Jason Spencer and Alan Hall about the development and effectiveness of their new ads produced with generative AI.

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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.