Are all 'views' created equal? With TikTok, DCM, Total Media and Mindlab

Jack Benjamin hosts a panel of video researchers to unpack what is behind a "view" and how advertisers can cut through to increasingly attention-poor audiences.

Om Podcasten

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.