Cannes' dirty secret + how to bring creative and media together: Heineken, HP, Craft Media debate

As Cannes Lions kicks off, Omar Oakes hosts a debate about the future of bringing creativity and media planning together in advertising, featuring senior decision-makers at major brands and one of the UK's foremost media strategy consultants.

Om Podcasten

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.