How Lantern will bring outcome measurement to TV — with ITV's Sameer Modha and Sky's Matt Hill

Sameer Modha and Matt Hill join host Jack Benjamin to discuss the new measurement panel's goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.

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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.