How useful are AI performance tools? With Pinterest's Matt Crystal

Jack Benjamin speaks with Pinterest performance VP Matt Crystal about AI performance tools, Pinterest's lower-funnel strategy and why social media needs to become less "toxic".

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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.