Rethinking agency remuneration in 2025 — with MediaSense's Ryan Kangisser

An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense's chief strategy officer breaks down why and explains the hurdles to change.

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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.