The Future of Marketing with Bloomberg Media – Ep2: Mastering insights and data tools

Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK's chief planning officer Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.