"From Storytelling to Scaling" featuring Danielle Lewan of Casana

Join Abby in the latest episode of Medical Marketing Executive as she sits down with the dynamic Danielle Lewan. With a background in news reporting and a passion for creativity, Danielle shares her journey of transitioning from sales to building successful marketing departments for tech start-ups. Delve into the power of storytelling as Danielle explains how human connections are formed through narratives. Learn how these narratives play a pivotal role in her marketing strategies, helping her align organizations' goals and navigate the competitive landscape. Explore the world of B2B upstream marketing as Danielle discusses the unique challenges of medical device marketing.

Om Podcasten

Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagersYou’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.The problem is, most of the information they have is never recorded. We aim to change that.