"Marketing in Healthcare: Connecting through Human Stories" featuring Matthew Koyak of Regional One Health

Join host Abby Martinez as she sits down with Matthew Koyak, Director of Marketing at Regional One Health, in this episode of Medical Marketing Executive. Matthew shares his diverse career journey, from manufacturing to healthcare marketing, emphasizing the power of storytelling and problem-solving. Learn how the healthcare industry's unique challenges and the use of AI have influenced his marketing strategies, making a meaningful impact on patient care.

Om Podcasten

Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagersYou’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.The problem is, most of the information they have is never recorded. We aim to change that.