"Navigating the Complex World of Pharmaceutical Marketing" featuring Julie Kaplan of CareMetx

In this episode of Medical Marketing Executive, our host Abby Martinez sits down with Julie Kaplan, an experienced marketing executive with a diverse background. Julie shares her unique journey, starting from her days in banking to her current role as SVP of Marketing and Revenue Operations at CareMetx. She provides valuable insights into the challenges of marketing to pharmaceutical companies, emphasizing the importance of empathy and understanding the complex buying process. Discover how Julie and her team at CareMetx work tirelessly to build trust and credibility in an industry where every decision can impact patients' lives.

Om Podcasten

Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagersYou’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.The problem is, most of the information they have is never recorded. We aim to change that.