"Navigating the Healthcare Marketing Maze" featuring James Furbush of AccessOne

Join Abby Martinez, host of Medical Marketing Executive, in a compelling conversation with James Furbush, Vice President of Marketing at AccessOne. Discover how James leverages his journalism background to enhance healthcare marketing strategies, dives into the challenges of building trust in the healthcare sector, and shares insights on crafting content for diverse audiences. Gain valuable perspectives on patient payment experiences, content-led growth, and the unique dynamics of marketing in the healthcare industry.

Om Podcasten

Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagersYou’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.The problem is, most of the information they have is never recorded. We aim to change that.