"The Heart of Medical Marketing" featuring Sharon Bournes of National Dentex Labs

In this episode of the Medical Marketing Executive podcast, our host Abby Martinez sits down with Sharon Bournes, a seasoned professional with a unique journey from TV news reporting to healthcare marketing. Sharon shares her invaluable insights into the world of medical marketing, emphasizing the importance of understanding your audience, maintaining consistency in branding, and the critical connection between marketing and sales. She also delves into the exciting future of digital marketing, exploring the potential impact of artificial intelligence and immersive technologies.

Om Podcasten

Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagersYou’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.The problem is, most of the information they have is never recorded. We aim to change that.