FemTech Series: Building trust when introducing new femtech products to market
Olivia Friett, editorial content producer for Medical Plastics News is joined by Tess Cosad, CEO and co-founder at Béa Fertility, to discuss fertility treatments and how their product that’s designed to help someone get pregnant without hormones and IVF can be used affordably at home. Tess Cosad discusses launching a femtech product in a highly regulated space, why fertility clinics are reluctant to innovate beyond IVF and how to build trust when introducing new treatments to market.