The special relationship: The UK and U.S. medical device markets
Recorded at MD&M West in Calfornia, Medical Plastics News editor Olivia Friett, along with group portfolio sales manager Caroline Jackson, is joined by Arjun Luthra, commercial director at BioInteractions and Aaron Johnson, vice president of marketing and customer strategy at Accumold. Luthra announces some exciting news from BioInteractions’ latest study while both he and Johnson provide some insight when it comes to working in the UK health market from the point of view of companies from both the United States and the United Kingdom in the medical device supply chain. They also discuss the importance of business partnership between the two countries in an increasingly globalised economy; and working with media and event partners to spread the word of their innovations across the globe.