E309 | Is Google Doomed? with Tim Cameron-Kitchen from Exposure Ninja

SummaryTim Cameron-Kitchen, founder of Exposure Ninja, discusses the impact of AI on search and the future of Google. He highlights the emergence of Chat GPT and TikTok as potential threats to Google's dominance. Google responded by integrating AI functionality into its search engine, including Search Generative Experience (SGE) and Perspectives. Tim's agency was one of the first to figure out how to optimize for SGE. However, Google's release of AI overviews, which provide generative AI answers to user queries, received negative feedback. Tim believes that while AI can potentially disrupt search, Google is adapting to stay relevant. In this conversation, Tim Cameron-Kitchen and Dominic Monkhouse discuss the future of search engines and the role of AI in marketing and business. They explore the impact of generative AI on search engine results and the challenges faced by new search engines in competing with Google. They also discuss the use of AI in business operations, such as using AI models to analyse documents and transcripts for better decision-making. The conversation touches on the importance of video presence in remote interviews and the significance of attention to detail in online interactions. Tim shares his favourite books and podcasts for learning and offers insights into measuring success in life.TakeawaysThe emergence of Chat GPT and TikTok poses potential threats to Google's dominance in search.Google has responded by integrating AI functionality into its search engine, such as SGE and Perspectives.Exposure Ninja was one of the first agencies to optimise for SGE and share the process with others.Google's release of AI overviews, which provide generative AI answers to user queries, received negative feedback.While AI has the potential to disrupt search, Google is adapting to stay relevant. Generative AI has the potential to revolutionize search engine results, but it has not yet posed a significant threat to Google's dominance.AI models like ChatGPT and Claude can be used to analyse documents and transcripts, providing tailored and fast results for complex queries.Video presence and attention to detail are crucial in remote interviews and online interactions.Success can be measured by the balance of health, family, and business, with a focus on avoiding regret in the future.Chapters(29:57) Threats to Google's Dominance(31:49) Negative Feedback on AI Overviews(34:04) Generative AI in Search Engine Results(36:16) The Dominance of Google and the Challenges Faced by New Search Engines(39:14) AI in Business Operations: Analysing Documents and Transcripts(46:02) The Importance of Video Presence and Attention to Detail in Remote Interviews(51:12) Recommended Books and Podcasts for Learning and Inspiration(54:26) Measuring Success: Health, Family, and BusinessMentioned in this episode:Get Mind Your F**king Business

Om Podcasten

Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.