E311 | The Importance of Creating Amazing Customer Experiences with James Ashford

SummaryJames Ashford shares his entrepreneurial journey and the importance of creating amazing customer experiences. He emphasises the need for systemization and continual improvement to deliver exceptional service. Dominic Monkhouse highlights the significance of sales in business success and the fear of rejection that holds many businesses back from increasing their prices. They discuss the value of simplifying the sales process and closing deals on the spot. James also shares his experience with Go Proposal, a pricing proposal software for accountants, and how it helped streamline the sales process. James Ashford shares his experience of building and selling his software business, GoProposal, and the importance of creating a sales culture and simplifying the sales process. He emphasises the need for businesses to focus on providing a great customer experience and highlights the value of being exit-ready. James also discusses the challenges he faced after selling his business and the importance of understanding the true reason why entrepreneurs do what they do.TakeawaysCreating amazing customer experiences is crucial for business success.Systemisation and continual improvement are key to delivering exceptional service.Many businesses fear increasing their prices due to a lack of self-worth and fear of rejection.Simplifying the sales process and closing deals on the spot can lead to faster business growth.Go Proposal, pricing proposal software, helps streamline the sales process for accountants. Instead of relying solely on a sales team, focus on creating a sales culture in your business.Simplify the sales process to provide a better customer experience and increase efficiency.Be exit-ready by systemising your business, having a playbook, and extracting yourself from day-to-day operations.Understand the true reason why you do what you do as an entrepreneur and honour that passion.Surround yourself with positivity and block out negativity to maintain a positive mindset.Chapters(02:51) Creating Amazing Customer Experiences(10:04) Overcoming the Fear of Rejection and Increasing Prices(19:07) Simplifying the Sales Process for Faster Business Growth(22:50) Streamlining the Sales Process for Accountants with Go Proposal(29:17) Creating a Sales Culture and Simplifying the Sales Process(35:55) The Value of Being Exit-Ready(51:51) Understanding the True Reason Why Entrepreneurs Do What They DoMentioned in this episode:Get Mind Your F**king Business

Om Podcasten

Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.