E256 | Powerful Pricing Strategies To Boost Profitability with Jenny Millar

In a world where pricing is often feared and neglected, one woman is on a mission to bring some light to the topic. But what happens when she reveals the power of pricing to shape customer actions and boost business performance? Find out on a new episode of The Melting Pot with Dominic Monkhouse. This week we learned from pricing expert and the founder of Untapped Pricing, Jenny Millar. With a decade worth of hands-on experience in managing the fees for selling on eBay's European platforms, she has a deep understanding of how to use pricing as both a financial boost and a mechanism for customer behaviour management. She extends her ability to help organisations discover their product's true value, leaving no room for guesswork. Jenny's unique insights, drawn from both qualitative and quantitative customer research, provide game-changing guidance for businesses eager to leverage pricing to optimise growth. Download and listen to learn more from Jenny Millar.

Om Podcasten

Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.