E287 | Unveiling How Brands Connect with the Digital Native Generation with Jay Richards

Are you tapping into the mind of Generation Z effectively? Have you considered the nuances of their consumer behaviour and their impact on your brand strategy? If you find yourself second-guessing or simply curious, this week’s episode of The Melting Pot is a must-listen for you.This week, we learned from Jay Richards, the innovative entrepreneur behind the game-changing platform, Imagen Insights. Having been sought out by the NFL’s head of retail to craft a marketing campaign rich with Gen Z insights, Jay recognised a persistent challenge for brands: how to rapidly and effectively engage with this dynamic demographic. Out of this, Imagen Insights was born – connecting companies like Amazon, Google, Nike, and others with Gen Z to shape their product design, marketing strategies, and macro-level brand questions.During their conversation, we’ll learn more about Jay’s innovative '’Imagen Index', its applicability beyond the limits of social listening, and the nuanced dynamics it reveals within Gen Z's political and social engagement, particularly in the context of the ongoing U.S. election cycle. They further discuss the pandemic’s lasting impacts on youth development, the rise of zero-party data, and the integration of AI within research methodologies.For business leaders, marketers, and strategists seeking a rigorous, informed approach to engaging with Gen Z, Jay offers not only his perspective but also practical tools that eschew performativity for authenticity. Download and listen today! On today’s podcast:Understanding Gen ZThe Imagen Index The role of social listening and social mediaGen Z’s core values and political viewsUsing AI in qualitative research Follow Jay Richards: WebsiteLinkedInRecommended reading:The Psychology of MoneyHookedElon MuskSteve JobsViola Davis: Finding Me Enjoyed the show? Leave a Review  

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Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.