E314 | The Power of Customer-Centric OKRs with Josh Seiden & Jeff Gothelf

SummaryJosh Seiden & Jeff Gothelf join Dominic Monkhouse to talk about one of his favourite growth tools - OKRs (Objectives and Key Results)The discussion dives deep into the world of OKRs, highlighting their critical role in goal-setting and driving organisational alignment. The guests introduce their latest book, Who Does What By How Much?, which offers a fresh, customer-focused take on OKRs. They stress the importance of shifting from output-driven goals to outcome-based objectives that are tightly aligned with customer needs and behaviours. A key theme of the conversation is the delicate balance between Business as Usual (BAU) activities and the implementation of OKRs. This episode explores how OKRs should not only complement existing operations but also help steer an organisation’s strategy. They discuss the ideal timeframe for setting corporate OKRs, with an emphasis on quarterly check-ins and measurable key results that track progress throughout the year.The conversation also addresses practical challenges, such as fostering collaboration across teams and securing leadership buy-in, both of which are essential for successful OKR implementation. The speakers advise organisations to start small, gradually expand OKR adoption, and invest time and effort into their OKR process while still keeping an eye on BAU performance.In addition to their insights on OKRs, the guests share personal book recommendations and reflect on their own definitions of success, rounding out a rich discussion that not only offers practical advice but also broader perspectives on achieving meaningful outcomes in today's customer-driven world.TakeawaysOKRs should be customer-centric and focused on outcomes rather than outputs.Aligning goals with the needs and behaviours of customers leads to better products and services.Strategic goals should be set for a year, while tactical goals can be set on a quarterly or monthly basis.The conversation and alignment around OKRs should be a two-way process, involving input from all levels of the organisation.Flexibility and customisation are key in implementing OKRs, as each organisation's needs and context may vary. Set quarterly check-ins and key results that can be measured throughout the year.Prioritise customer-centric goals and focus on changing customer behaviour.Start small and gradually expand OKR implementation.Allocate time and effort to OKRs while maintaining business as usual metrics.Facilitate collaboration and foster leadership buy-in for successful OKR implementation.Continuously learn and acquire new skills to enhance personal and professional growth.Chapters(03:13) The Power of Customer-Centric OKRs(07:19) Balancing BAU and OKRs(13:53) The Role of Strategy in OKR Implementation(25:15) Setting the Timeframe for Corporate OKRs(30:40) Setting Quarterly Check-ins and Measurable Key Results(32:14) Prioritising Customer-Centric Goals for Changing Customer Behavior(41:40) Challenges of Collaboration and the Role of Leadership Buy-in(47:00) Starting Small and Gradually Expanding OKR Implementation(49:16) Allocating Time and Effort to OKRs while Maintaining Business as Usual Metrics(56:01) Continuous Learning and Personal Growth for SuccessAbout Josh SeidenJosh Seiden has been creating great technology products for more than 20 years. A UX design leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He was a Principal at Neo and,...

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Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.