E70 | Gideon Joseph - Helping The Next Generation of Founders Become Famous

Do you need to notch your marketing up another level? Do you run a tech start up but your story is failing to get any traction? Then you need to hire in Transatlantic, the marketing agency run by CEO Gideon Joseph. Key takeaways: How Gideon used the media to make Skype famous The work Gideon’s done for former clients and does for current ones What you as a business leader need to do in terms of marketing The importance of narrative, fame and a rolodex Measuring the value of PR How to use LinkedIn effectively

Om Podcasten

Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.