E66 | It All Began With Coining the Phrase ‘Conversion Rate Optimisation’

Dr Karl Blanks and Ben Jesson are credited with coining the phrase ‘Conversion Rate Optimisation (CRO). Today they’re still in the business of making websites convert, but they’ve also written a book and they run one of the leading agencies for CRO, counting Apple, Google and Facebook among their clients. Key takeaways: What AB testing is The most common problems that websites have Why you should compare your best salesperson to your homepage The importance of understanding your customers’ needs

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Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.