E49 | Nicole Yershon - Turning Disruption into Advantage

On today’s episode of The Melting Pot, we talk to Nicole Yershon, founder and CEO of the NY Collective. The company uses a leverage-business model that turns disruption to advantage. Key takeaways: Why being disruptive isn’t a bad thing Why you can’t affect change without the right people How she was so successful at Gold Greenlees and Trott The Fearless Breakfast (and the problem with fear) How she wrote her book What’s in her Fearless Manifesto

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Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.