E65 | Rethinking The Sales Process with Justin Roff-Marsh

Justin Roff-Marsh from Ballistix is on a mission to shatter the myths around what makes sales people great. Key takeaways: Why sales should learn from effective operations and production environments, what Ballistix does, why companies’ approach to sales is wrong, why the sales environment needs to feature division of labour, the misplaced focus on marketing, why we shouldn’t pay salespeople commission, and why sales isn’t all about personal relationships.

Om Podcasten

Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.